Digital Maps for Events

OTR and The Bend wanted to upgrade their existing mapping experience. Currently offering a PDF map, the decision was that an interactive digital map offers a better visitor experience as well as providing another engagement channel

Working with OTR and Uber.biz, we deployed an interactive map of the Bend racetrack for the SuperSprint Series in July 2022. The map was accessible via QR code stands and digital screens and also enabled sign-up to special offers

It gave our patrons the ability to navigate the track and its amenities with ease, all with their mobiles, delivering on OTR’s brand promise of ‘making life easy’ for our customers

head of marketing execution at OTR

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